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The Dual Focus Business Trap (brief)
Samuel Viana 4/7/25 Samuel Viana 4/7/25

The Dual Focus Business Trap (brief)

Great coaches lead teams — not finance. Learn why outsourcing finance helps youth soccer clubs grow without burnout.

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Pricing Defines Identity (brief)
Samuel Viana 3/10/25 Samuel Viana 3/10/25

Pricing Defines Identity (brief)

How is your brand perceived?

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Cash Is Not Profit (brief)
Samuel Viana 2/21/25 Samuel Viana 2/21/25

Cash Is Not Profit (brief)

Are you prepared for the financial reality ahead?

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It’s a Real Business, Not a Hobby (brief)
Samuel Viana 1/31/25 Samuel Viana 1/31/25

It’s a Real Business, Not a Hobby (brief)

Business model wake up call.

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Stop Guessing, Start Growing: What a CFO Really Does for Your Soccer Club (full article)
Samuel Viana 1/15/25 Samuel Viana 1/15/25

Stop Guessing, Start Growing: What a CFO Really Does for Your Soccer Club (full article)

Most clubs start with passion — but growth demands structure. When owners or coaches try to handle both the field and the finances, they fall into the Dual Focus Trap: too busy to lead, too distracted to scale. Discover how specialization — and the right CFO support — transforms chaos into clarity.

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