Who we work with
Owners and investors
who run real, sophisticated businesses.
You're PE-backed, PE-curious, or preparing for a transaction — and you need someone who's been on both sides
Your bookkeeper and accountant are no longer enough — but you don't have a CFO
You built this business wearing every hat. Growth means you can't wear them all anymore
You're looking for someone who can deliver real business insight — so your next move is the right one.
THE THINKING BEHIND THE WORK
Sam Viana - Fractional CFO. Background in private equity and over a decade operating inside the youth soccer landscape. The combination is rare: most CFOs haven't operated, and most operators don't have PE experience.
Sam posts his thoughts on a regular basis as a way of connecting the business world to the sport he loves. GFlow clients come from a wide range of industries — because, as Sam puts it:
"Regardless of what sector you operate in, at the end of the day, you are operating a business. Your chances for success increase when you treat it like such."
THE WORK
WHERE SAM´S THINKING LIVES
Essays and videos.
On what's broken, what works, and what the numbers actually say.
YOU TUBE
Latest video
VIDEO
Soccer, finance, PE, and Life
COMING SOON
Latest essay snippet
ESSAY
Most recent essay.
COMING SOON
Shorts & clips coming soon
SHORT
Quick takes.