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You built this business wearing every hat. Growth means you can't wear them all anymore.
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Fractional CFO · For businesses with $2M–$25M in revenue
There's money hidden in your numbers. We find it.
We find savings or revenue that justify our fees, or we keep working at no extra charge.
Get your finances under control
30 minutes, no prep required. If we're not the right fit, we'll tell you.
Thank you, we have your details.
Taking you to the scheduling page so you can pick a time. Open it now if nothing happens.
Who it's for
Owners, partners and investors, typically $2M–$25M in revenue.
What you get
Clean books, a cash forecast you can trust, and decisions made on real numbers.
How it starts
A 30-minute call. No prep. If we're not the fit, we'll tell you straight.
The problem
If any of this sounds familiar, your finances are costing you.
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Sales are growing, but cash is always a surprise.
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You're still buried in the numbers when you should be running the business.
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Month-end closes late, and you don't trust what comes out.
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You can't say which clients or services actually make you money.
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Your financial processes were built for a smaller company, and it shows.
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You have a bookkeeper and an accountant. You still don't have a financial leader.
The questions that actually keep you up
Can we afford the next hire?
Where is the margin actually disappearing?
What happens if revenue drops 15%?
Are we ready for a buyer to look under the hood?
Which parts of the business are actually profitable?
What does the next 12 months look like?
The difference
Your accountant tells you what happened. Nobody tells you what to do next.
Financial reporting
What happened?
Transactions recorded, books closed, statements delivered. Accurate, historical, necessary. This is where most finance functions stop.
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Financial leadership
Why did it happen, and what should we do next?
Models, forecasts, KPIs and scenarios that turn the same numbers into decisions about pricing, hiring, margin and capital.
See moreBuilt for owners whose business outgrew its finances.
Typical fit: US companies between $2M and $25M in annual revenue, past the point where basic bookkeeping is enough. Services businesses are our deepest experience, but the fit is defined by how an owner thinks, not by industry.
Book a CFO Strategy Call
$2–25M
Annual revenue range
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Your bookkeeper and accountant are no longer enough, but you don't have a CFO.
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You need someone to show you where the money is made and lost, before your next move.
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You're PE-backed, PE-curious, or preparing for a transaction, and you need someone who's been on both sides.
Learn moreRecent Clients
Pratt Ltd has had an excellent experience working with GrowthFlow Partners. Their team is professional, knowledgeable, and genuinely understands the financial challenges that come with running and growing a business...
Tarsis PedrosoPratt Ltd · Sam at GrowthFlow has been great to work with. He's professional, organized, helpful, and always makes things easy to understand. Definitely recommend!
FC Flair FutsalGoogle review · Very professional and streamlined approach to fractional CFO services, highly recommend!
Thor HaalandGoogle review · I've work with Sam and GrowthFlow for years, and they have always been very dedicated and bring great value
Marcos AraujoGoogle review · GrowthFlow really helped me get all my numbers together as well as realign our financial vision. Highly Recommend!
Vital Raphael AraujoGoogle review · Pratt Ltd has had an excellent experience working with GrowthFlow Partners. Their team is professional, knowledgeable, and genuinely understands the financial challenges that come with running and growing a business...
Tarsis PedrosoPratt Ltd · Sam at GrowthFlow has been great to work with. He's professional, organized, helpful, and always makes things easy to understand. Definitely recommend!
FC Flair FutsalGoogle review · Very professional and streamlined approach to fractional CFO services, highly recommend!
Thor HaalandGoogle review · I've work with Sam and GrowthFlow for years, and they have always been very dedicated and bring great value
Marcos AraujoGoogle review · GrowthFlow really helped me get all my numbers together as well as realign our financial vision. Highly Recommend!
Vital Raphael AraujoGoogle review · From blind spots to clear numbers, in three phases.
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Diagnose
Find out exactly where the money is leaking.
We find the weaknesses: operational leaks, unreliable information, cash-flow timing, process gaps and the opportunities hiding inside them. Direct, no sugarcoating.
- Financial weaknesses
- Operational leaks
- Data reliability
- Cash-flow gaps
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Build
Build the system that stops the leaks.
Controls, models, KPIs, management reporting, cash forecasting and dashboards. This is where you move from "we have numbers" to "we have a financial system."
- Internal controls
- Financial model
- KPIs & reporting
- Cash forecasting
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Partner
A CFO in your corner, every month.
Monthly reviews, scenario modeling, pricing analysis and decision support. An extension of your leadership team, not an outsourced vendor.
- Monthly reviews
- Scenario modeling
- Pricing analysis
- Decision support
Strategy is useless on top of numbers you can't trust.
We can also run the financial back office: accounts payable, accounts receivable, bookkeeping, the monthly close and reporting. Not as outsourced data entry, but as a professionalized function that produces information you can actually decide on.
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Accounts payable & receivable
Controlled, scheduled, predictable.
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Bookkeeping & close
On a calendar, not on your calendar.
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Management reporting
Numbers a decision can be made from.
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Less owner involvement
Lower overhead, professional continuity.
Sam Viana
Founder & Fractional CFO
"Regardless of what sector you operate in, at the end of the day, you are operating a business. Your chances for success increase when you treat it like such."
Built from both sides of the table.
Twenty years across finance, investing, operations, and entrepreneurship.
GFlow was built from experience evaluating businesses, operating, and helping them grow. That perspective started in institutional finance and private equity, with work spanning investment analysis, treasury, forecasting, and capital allocation, and later moved directly into operating businesses where financial decisions had to translate into real-world execution.
Over time, that experience expanded across startups, manufacturing, construction, healthcare, professional services, and sports-related organizations. Different industries, but many of the same challenges: managing cash through growth, understanding margins, building financial discipline, making better investment decisions, and creating systems that can keep up as the business becomes more complex.
Today, GFlow brings those perspectives together to help owners and management teams understand what is happening in the business, anticipate what is coming next, and make stronger decisions around growth, capital, profitability, and execution.
GFlow combines both. Most CFOs haven't operated, and most operators don't have PE experience.
Investor
- Private equity
- Investment analysis
- Treasury & forecasting
- Capital allocation
Operator
- Founder
- Operations
- Financial discipline
- Growth & execution
Skin in
the game.
By the end of Phase 2, we will have identified cost savings or revenue opportunities material enough to justify our fees, or we keep working until we do, at no extra charge.
We don't expect you to pay for financial advice that can't produce meaningful financial value. It's a straightforward position: our economics should stand behind the quality of our work.
Book a CFO Strategy Call